SF Dispensary Take Over Peace In Medicine

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SF DISPENSARY TAKES OVER PEACE IN MEDICINE:
WHAT YOU NEED TO KNOW
Julie Johnson - May 22, 2017

Peace in Medicine will soon be no more.

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Sonoma County’s well-known dispensaries in Sebastopol and Santa Rosa will be rebranded with a new name — SPARC — in a move reflecting an official merger of the local collective with its longtime nonprofit partner in San Francisco.

The signs haven’t changed yet at the North Dutton Avenue location in Santa Rosa or at its Sebastopol Avenue storefront in Sebastopol. That will take weeks and maybe months, plus two city permits, according to spokesman Joel Freston.

Chief executive officer Erich Pearson announced the merger Monday, saying the groups began integrating operations two years ago to remain competitive in anticipation of statewide cannabis regulations. SPARC is a San Francisco-based nonprofit that began in 2001 as a collaboration between several small collectives.

Patients of the dispensary may have noticed a branding change in the last several months, with more SPARC-branded flowers, edibles and concentrates being sold at the store, along with the company’s Marigold outdoor-grown brand. SPARC grows the majority of its own cannabis, according to Pearson. Peace in Medicine branded products have been mostly phased out.

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