I'm always interested in framing of issues, and that goes ten fold with propaganda and commercials. Recently, PG&E has advertised their SMART Meters with people that may or may not be customers or actors.
Consider the Wal Mart commercials where they feature employees talking about how great it is to work for Wal Mart. Why that?
Well, Wal Mart is accused of paying low wages and providing no benefits, and of course, telling their employees to sign up for federal aid, food stamps and medicaid. All of that is true and provable. So, why would Wal Mart advertise themselves with commercials about how much their employees like working for them? Because that is the battle. People know they have low prices, they don't need to advertise that. They need to frame themselves as a good employer and that was the reason for those commercials.
So, what's with these PG&E commercials about people being empowered by their SMART Meters? I'm interested to hear your take on the framing and the intended affect. Follow the link, embedding is disabled (why?).
What's the framing here? Watch this and the other commercials by PG&E about their SMART meters. The framing seems obvious to me but I'm curious about other peoples' interpretations on these advertisements.
https://youtu.be/TBJ9QBaea3s