Wal-Mart has announced that sometime in late 2009 it will begin offering customers a new discount item: Wal-Mart's own brand of wine.

The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price in the $2 to $5 range.

Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts, but,"There is a market for inexpensive wine," said Kathy Micken, professor of marketing at the University of Arkansas , Bentonville. "However, branding will be very important."

Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top ten names in order of popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe it's not Vinegar

2. Grape Expectations
and the number one brand name.............

1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat(Squirrel).

P.S. Don't bother writing back that this is a hoax. I know that Possum is not a white meat.