2005 saw the publication by Princeton University Press of Harry G. Frankfurt’s "On Bullshit," a tongue-in-cheek but sincere effort to articulate the concept of bullshit. Spinoffs soon appeared, such as Laura Penny’s "Your Call Is Important to Us" (Crown, 2005) and "Why Business People Speak Like Idiots" by Brian Fugere, Chelsea Hardaway, and Jon Warshawsky (Free Press, 2005). As these titles suggest, the focus is on bullshit that originates in the officeplace rather than the world of politics, which is unexpected to those of us for whom George Orwell’s "Politics and the English Language" (1946) is the canonical study of the subject, but is also perhaps telling.
I’m troubled by this zeal to identify bullshit because it seems to me that there probably is nothing other than bullshit. Frankfurt defines bullshit as pretending that you know what you’re talking about when in fact you don’t. But that strikes me as a good description of human communication as such. Compassion dictates that one appear confident in what one is saying. Every parent learns this early on; nothing is more terrifying to young children than the idea that they are being cared for by people who don’t really know what life is about. So one learns to mime the self-confidence that is demanded. But the rule holds for all ages. Uncertainty is disturbing, and we love to hear from those who convincingly ape a command of relevant facts and concepts. It’s all a mere mummer’s play, but we couldn’t do without it.
That the answer to “Is There Anything Besides Bullshit?” is “No” captures something important in the position expressed by the early Wittgenstein in his "Tractatus Logico-Philosophicus" (1927), which held that what matters can’t be put into words, and that what can be put into words doesn’t matter. On this view, any verbal performance that is more ambitious than the sheer stating of fact (“such-and-such is the case”) is bullshit.
But – is it possible not to go beyond the facts? Doesn’t the assertion of even a purely factual statement imply a judgment that these facts and not others that might be mentioned are significant from one or another point of view? Indeed, isn't everything that we think of as “culture” and “science” and “scholarship” and “expert opinion” a matter of going beyond the facts – generalizing, inferring, postulating? Modern physics would be bullshit, on this view, to say nothing of religion, law, literature, and social science (which most of us are already prepared to acknowledge are bullshit).
To find our way in this imbroglio, we would have to define “bullshit” more carefully. It is true that everything we (really want to) say is bullshit. But not all bullshit is equal. Some bullshit goes beyond the facts in ways that are benign, and even beneficial. In these worlds, there is an ongoing contest among bullshits as to which we will accept and which we will abandon at any given moment. Here, we can even admire extraordinary bullshit artists without in any way being convinced that their bullshit is true. There is a place for such bullshitters in this world.
Other bullshit goes beyond the facts in an insidious way: by making it appear that its inferences and postulates and generalizations possess the force of facts. So, to answer the question: No, there is nothing besides bullshit, but some kinds of bullshit are worse than others, and a great deal is at stake in exposing the worst as such. On the other hand, a great deal is also at stake in recognizing the way in which, despite the difference among bullshits, everything we say is, in the end, bullshit. At a time when more and more people seem all too ready to believe that some talk is not bullshit – that some talk, for example, is the unalloyed word of (their) god – this is this lesson that seems especially urgent to learn. At the same time, however, the significant minority of relativists need to be reminded that some bullshit is deadlier than the rest, and that their very commitment to relativism enjoins them to identify this bullshit and heap scorn upon it.
On the other hand, one might say that the very idea that there is good bullshit and bad bullshit is itself bullshit.