Article: Berkeley author George Lakoff says, ‘Don’t underestimate Trump’

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George Lakoff. Photo: Daphne White

George Lakoff, retired UC Berkeley professor and author of Don’t Think of an Elephant, is one of a very few people in Berkeley who does not underestimate Donald Trump. “Trump is not stupid,” he tells anyone who will listen. “He is a super salesman, and he knows how to change your brain and use it to his advantage.”

In fact, Lakoff predicted a year ago that Trump would win with 47% of the vote. (The actual total was 46%.) Lakoff even told Hillary Clinton’s campaign and PAC staffers how to counteract Trump’s message. But they couldn’t hear him.

Here's the rest of the article:

https://www.berkeleyside.com/2017/05...stimate-trump/

Lakoff has teamed with Gil Duran, former press secretary to Jerry Brown and Sen. Dianne Feinstein, to create a two-person communications company called Frame Lab that will help nonprofits with their framing issues. He is also creating a Citizens’ Communication Network, which will offer free information on framing issues for activists. Lakoff is trying to raise money for this nonprofit, but in the meantime, he will share ideas and resources on his Twitter feed, blog and Facebook. “We will do analyses of what works, what doesn’t work, and what they need to look out for,” Lakoff said.

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George Lakoff, retired UC Berkeley professor and author of Don’t Think of an Elephant, is one of a very few people in Berkeley who does not underestimate Donald Trump. “Trump is not stupid,” he tells anyone who will listen. “He is a super salesman, and he knows how to change your brain and use it to his advantage.”
... Lakoff even told Hillary Clinton’s campaign and PAC staffers how to counteract Trump’s message. But they couldn’t hear him.

someone heard him. Listen to the way people are framing the issues - they use words and phrases like "don't take away" and "protections" when they used to say "regulations" and whatever people said that makes Trumpians hear that 'all you want is free stuff'.