Where Are Social Media Marketers Seeing the Most Success?

Quote:

Posted in reply to the post by Barry:

Here's a good article forwarded to me by my friend, fellow Wacco and professional marketer Tim Smith (iam2xl) that says Fortune 500 companies have had more success using message boards, like WaccoBB.net, the Facebook. :waccosun:

Barry

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Where Are Social Media Marketers Seeing the Most Success?
https://www.emarketer.com/Article.aspx?R=1008211
FEBRUARY 1, 2011

It may surprise you, but the answer isn’t Facebook

More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable. These firms, which include the fastest-growing private companies, have been using a mix of tactics, with Facebook as the most popular. According to a study released in January 2011 from the University of Massachusetts Dartmouth Center for Marketing Research, 71% of companies used Facebook in 2010, up from 61% in 2009. Twitter, at 59% in 2010, and blogging, at 50%, are also still high on the list.

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If a company has used social media, it has most likely also seen success, the study found. Eighty-five percent of companies viewed Facebook as successful, a significant jump from 54% in 2009. Yet Facebook hasn’t matched message or bulletin boards, with 93% reporting it was a successful tactic. foursquare also saw a significant increase in usefulness; it wasn’t even measured in 2009, yet in 2010, 75% of companies reported it was a successful tactic.

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As social media becomes more prevalent and valuable, the perception of it is changing. More companies view it as important, with 86% reporting social media technologies to be somewhat or very important to their business and marketing strategies in 2010, up from 79% in 2009. And growth is even stronger among those who consider it “very important.”

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These fast-growing Inc. 500 companies see social media as increasingly important to their businesses because of the success they’ve seen, and marketers will continue to test various social networking sites to find the right mix for their company’s strategy.

My take on it is that the size of the shared community on a bulletin board is typically bigger and/or more cohesive. It serves as more of a public forum than FaceBook, which is generally more organized around individuals and their direct relationships.

I also think people actively seek out content on bulletin boards. There's a higher level of commitment to this content than to the continually changing streams of content on Facebook, which may have little relevance to the person receiving it.

Both have their place, of course, and their ardent supporters. But, of the businesses I come in contact with (mostly local), they get a lot more out of advertising on WACCO than they do on FaceBook. At least so far... Has anybody had success advertising on FaceBook? I'd love to hear from you business owners on this.

Tim Smith
New Paradigm Marketing