Peak Wine?

Apparently, the work culture of over-hustling & over-imbibing is coming to an end & VC's are taking note. Too many incidents have resulted in a backlash that is manifesting in a shift towards socializing for business in a setting which serves high-end non-alcoholic beverages. Wellness has become the new "cool." It will be interesting to see how this will play out here in the "wine country."

https://www.cnn.com/2019/06/08/tech/alcohol-alternative-sober-curious/index.html

Before the term "wine country" was used by the wine industry, I moved here to the "Redwood Empire," which is why "wine country" is so insulting and offensive.. I drink wine, but it does not define me, or this wonderful Redwood Empire.