Guy Debord and the Spectacle

Dear Wacco Friends.
Guy Debord was a seminal influence for me in the 60s. Here Kenn Orphan summarizes Debord's position and applies it to the current situation. We live in the Spectacle. From the 60s to the present, the super-rich elites have developed the Spectacle and refined it. Social media. The Internet. Read this article and see how prescient Debord was. Star Man

Social Media and the Society of the Spectacle
by Kenn Orphan
Downloaded April 26, 2019 from https://kennorphan.com/

“The reigning economic system is a vicious circle of isolation. Its technologies are based on isolation, and they contribute to that same isolation. From automobiles to television, the goods that the spectacular system chooses to produce also serve it as weapons for constantly reinforcing the conditions that engender “lonely crowds.”
― Guy Debord, The Society of the Spectacle

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.”
― Edward Bernays, Propaganda

“We think we’re searching Google; Google is actually searching us. We think that these companies have privacy policies; those policies are actually surveillance policies. We’re told that if we have nothing to hide, then we have nothing to fear. The fact is, what they don’t tell us and what we are forgetting, that if you have nothing to hide, then you are nothing, because everything about us that makes us our unique identities, that gives us our individual spirit, our personality, our sense of freedom of will, freedom of action, our sense of our right to our own futures, that’s what comes from within. Those are our inner resources. That’s our private realm. And it’s intended to be private for a reason, because that is how it grows and flourishes and turns us into people who assert moral autonomy—an essential element of a flourishing, democratic society.”
― Shoshana Zuboff, author of Master or Slave: The Fight for the Soul of Our Information Civilization

“Under observation, we act less free, which means we effectively are less free.”
― Edward Snowden

Recently I was rereading some of Guy Debord’s The Society of the Spectacle. I was reminded of how essential this work by the late French Marxist philosopher is to today’s age of social media. Debord’s understanding of how the forces of capital shape our collective experiences and thoughts speaks to our time where algorithms dominate the trajectory of the psyche against a craven backdrop of what political philosopher Sheldon Wolin has described as “inverted totalitarianism.”

Every day we are bombarded with the imagery of empire and capital. It is relentless. Our minds have become both a marketplace and a commodity to be traded. And it is a lucrative industry with Facebook and Google as prime examples. Their data collection and surveillance typify a conjoining of the state and capitalist economy; and they have carved out insidious new spaces in the human brain to coerce self-imposed censorship and conformity to the prevailing consumerist global order.

This social conditioning is a process which requires mass compliance. The infamous propagandist for industry and vaunted “father of public relations” Edward Bernays understood that. It takes time to manipulate the multilayered strata of the human psyche, especially in regard to large populations of people. But history is replete with tragic examples of its successful implementation by powerful interests. Today those interests lie squarely with capital and empire; but the effects are the same, distraction, censorship, alienation, coerced, compliance with the norms of the status quo and the numbing of the critical mind.

Continues here