Log In

View Full Version : Feds: Tobacco firms should run ad campaign admitting they lied



sharingwisdom
03-18-2011, 10:09 PM
excerpt
https://www.msnbc.msn.com/id/41752750/ns/us_news-life/

The Justice Department wants the largest cigarette manufacturers to admit that they lied to the public about the dangers of smoking, forcing the industry to set up and pay for an advertising campaign of self-criticism for past behavior.

As part of a 12-year-old lawsuit against the tobacco industry, the government on Wednesday released 14 "corrective statements" that it says the companies should be required to make.

One "corrective" statement says: "A federal court is requiring tobacco companies to tell the truth about cigarette smoking.

Here's the truth: ... Smoking kills 1,200 Americans. Every day."

Another of the government's proposed statements begins: "We falsely marketed low tar and light cigarettes as less harmful than regular cigarettes to keep people smoking and sustain our profits."

"For decades, we denied that we controlled the level of nicotine delivered in cigarettes," a third statement says. "Here's the truth. ... We control nicotine delivery to create and sustain smokers' addiction, because that's how we keep customers coming back."

The Justice Department released its proposed statements after winning U.S. District Judge Gladys Kessler's approval to place them in the public record.

She has said she wants the industry to pay for corrective statements in various types of ads, both broadcast and print, but she has not made a final decision on what the statements will say, where they must be placed or for how long.