Tars
06-29-2007, 06:40 AM
Burning Man grows up
"America's biggest counterculture jamboree is also a $10 million business. Now, Business 2.0 reports, it's trying to leverage its brand -- and save the planet -- by (gasp!) inviting corporate participants."
https://nickolay.ca/blog/uploaded_images/burningman06-785539.jpg"Each Burning Man has a different theme, chosen by Harvey. This year's theme is "The Green Man." Burning Man, an extravaganza characterized by the consumption of huge quantities of fossil fuel, has discovered environmentalism. It is attempting to offset the 28,000 tons of carbon it estimates the event generates (counting all those flights and long drives for its far-flung attendees), and the organization is belatedly switching to biodiesel generators to provide most of the event's electricity.
Most controversially, the organization wants to bring as many green-energy companies as possible into what Harvey calls a world's fair of clean tech. Google (https://money.cnn.com/quote/quote.html?symb=GOOG&source=story_quote_link) (Charts (https://money.cnn.com/quote/chart/chart.html?symb=GOOG&source=story_charts_link), Fortune 500 (https://money.cnn.com/magazines/fortune/fortune500/2007/snapshots/3967.html?source=story_f500_link)) is going to help produce an online 3-D search service called Burning Man Earth.
A venture capitalist is bringing a vast solar-power array. Four wind-power companies will be placing turbines around the Man. PR maven Melody Haller of the Antenna Group will be bringing a campful of her clean-tech CEOs. "We're inviting the Greeks into the heart of Troy," says Tom Price, Burning Man's new environmental director. "Burning Man may have to destroy itself to save the planet."
FULL ARTICLE on CNN.com (https://money.cnn.com/magazines/business2/business2_archive/2007/07/01/100117064/index.htm?section=money_latest)
"America's biggest counterculture jamboree is also a $10 million business. Now, Business 2.0 reports, it's trying to leverage its brand -- and save the planet -- by (gasp!) inviting corporate participants."
https://nickolay.ca/blog/uploaded_images/burningman06-785539.jpg"Each Burning Man has a different theme, chosen by Harvey. This year's theme is "The Green Man." Burning Man, an extravaganza characterized by the consumption of huge quantities of fossil fuel, has discovered environmentalism. It is attempting to offset the 28,000 tons of carbon it estimates the event generates (counting all those flights and long drives for its far-flung attendees), and the organization is belatedly switching to biodiesel generators to provide most of the event's electricity.
Most controversially, the organization wants to bring as many green-energy companies as possible into what Harvey calls a world's fair of clean tech. Google (https://money.cnn.com/quote/quote.html?symb=GOOG&source=story_quote_link) (Charts (https://money.cnn.com/quote/chart/chart.html?symb=GOOG&source=story_charts_link), Fortune 500 (https://money.cnn.com/magazines/fortune/fortune500/2007/snapshots/3967.html?source=story_f500_link)) is going to help produce an online 3-D search service called Burning Man Earth.
A venture capitalist is bringing a vast solar-power array. Four wind-power companies will be placing turbines around the Man. PR maven Melody Haller of the Antenna Group will be bringing a campful of her clean-tech CEOs. "We're inviting the Greeks into the heart of Troy," says Tom Price, Burning Man's new environmental director. "Burning Man may have to destroy itself to save the planet."
FULL ARTICLE on CNN.com (https://money.cnn.com/magazines/business2/business2_archive/2007/07/01/100117064/index.htm?section=money_latest)