For several years Bank of the West advertised "Free Checking For Life", including on big banners above the entrance.
Yesterday, I received a letter from Bank of the West telling me they are now charging monthly fees for checking accounts unless I meet minimum-balance or minimum-transaction criteria!
I told the manager that this was wrong and likely illegal, given the previous "Free Checking For Life" campaign.
I told him "Free Checking For Life" doesn't mean "Free Checking for Life (until we decide to charge you)".
You should do the same.