Like many of us in the resistance movement, you may ask yourselves every day, “But what can we do NOW about the dangerous and untenable political situation confronting us?” Dr. George Lakoff, a preeminent cognitive scientist, proposes that we are fighting a war of “weaponized information”. He warns that even as we build momentum and activate civic engagement, there is no room for error on the communications front. Join us for this special conversation with Dr. Lakoff, who will share his ideas about “What You Can Do Now!” and present a positive, proactive plan to address the needs and hopes of the American majority. Moderated by Tom Benthin and Robyn Arthur.

Dr. George Lakoff is a cognitive linguist, best known for studies on the nature of thought and how human brains process language and ideas. He recently retired as Distinguished Professor in Cognitive Science and Linguistics at UC Berkeley, having taught there since 1972. His research in cognitive linguistics focuses on the neural theory of thought and language; conceptual systems, conceptual metaphor, grammar and meaning; and the application of cognitive and neural linguistics to politics, literature, psychology, philosophy and mathematics. He has published widely on the intersection of politics and linguistics, including “Don’t Think of an Elephant” and “The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain.” His academic research is cited in more scholarly journals than that of any other Berkeley professor.

Dr. Lakoff is currently a partner in FrameLab Communications.

Preregistration for this event is required.