"Dairyman" winery project next for Napa entrepreneur

[Sara S]

Heads up! Dairyman is still headed our way! And now he has a bigger war chest!


Joseph Wagner shifts focus from Meiomi to Dairyman winery project

NAPA — Fresh off selling his Meiomi brand for $315 million to Constellation Brands Inc., Joe Wagner is planning his next steps as the 33-year-old wine entrepreneur has emerged as one of the of biggest players to watch in the North Coast wine industry.

At the top of his list is a desire to complete the controversial Dairyman winery project near Sebastopol, which has run into opposition from community activists. Critics contend the plan, which would turn the 68-acre property into a large-scale winery, will snarl traffic along the Highway 12 corridor, degrade their quality of life and use up scarce water during a drought.

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“We’re having this (conducted) as a very thorough process that doesn’t leave any stone unturned. We feel pretty confident. I like the project, still,” Wagner said Wednesday after speaking at a conference sponsored by the industry publication Wines & Vines. “People see it for the positives. Obviously, some people think it’s not the right place and the right size or anything.”

Wagner has agreed to submit the project — which calls for a facility that can produce up to 500,000 cases of wine and 250,000 gallons of distilled spirits annually, an administration building and hospitality center — for a full environmental impact report to assuage local concerns.

The biggest hurdle, Wagner contends, will be finding a way for vehicles to enter the proposed winery from Highway 12 through an access road that would cross the popular Joe Rodota Trail, used by bicyclists and runners. A tunnel might be one option, he said.

“We’re pretty confident we will come up with something,” said Wagner, who hopes the winery could be functioning within two years.

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