Big-box Organic Blitz Seen for State
Walmart's exclusive deal expected to sway farmers to increase production..
Organic processed foods are about to become more pleaniful and much cheaper at Walmart stores, and that could change the landscape of California agriculture........
even as they saw a groundswell in the organic movement, farmers have been reluctant to rip out their fields and let them sit fallow for three years to meet the USDA's organic certification requirements. "But this changes the entire agricultural landscape for organic foods," said Helen Bulwik, of the Newport Board Group, a retail and consulting firm. "Very quickly we're going to see other big-box stores like Target follow suit, which provides a big incentive for farmers to grow organic."